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The Compelling Evidence

Consider the following:

1. From a recent nonfictional prose in Fortune Magazine, "The Trouble with MBAs": "When Jack Welch gave a guest oration at MIT's Sloan School of Management in 2005, mortal in the mass asked, 'What should we be learning in business organisation school?' Welch's reply: 'Just extract on networking. Everything else you call for to know, you can cram on the job.'" Like him or despise him: when Jack talks, big enterprise listens.

2. Time Magazine's "2006 Person of the Year: You" is an acknowledgement to the net as a proponent fight and the propulsion that we, as individuals, now handle complete the worlds of politics, entertainment, etc.

3. Educational Institutions are nascent curriculums for networking training like-minded the Rochester Institute of Technology (RIT)'s Social Computing Lab which has only just standard a $124,000 give in from the National Science Foundation to money a new pedagogy offer to 90 students for the forthcoming Fall, 2007 school term.

4. High gas prices are feat more individuals and flyspeck businesses (which, according to the Small Business Administration accounts for 50% of U.S. snobby nonfarm gross domesticated wares) to bank upon the internet for online networking to do business, doings meetings, etc.

5. Web 2.0, "new media" and raisable networking are acquirement in popularity due to respective factors:

* TeleComms are investing more than economics into engineering transportation this year (Sprint: $7 Billion, Verizon: $5 Billion) as in good health as state nonheritable (Alltel's recent $24.8 billion acquirement by private property firms)

* On the surge of the roads boom, bigger common networks like MySpace and Facebook move to increase their followings time a gush of new start-up networks are vying for souk part.

* Generation Yers (or Millennials) clench this new practical application more pronto than their counterparts from separate generations and the first of them are now incoming the workforce (see my piece from ending month: Networking beside the Millenials: The End of the World as We Know It?)

6. Media large Yahoo.com just latterly hired two economics and sociology professors: Preston McAfee and Duncan Watts to person in charge their investigation section and discovery opportunities in the areas of general networking and online markets.

7. According to an article in Canada's The Chronicle Herald, societal networking sites are origin to overtake pornographic-related sites as the supreme popular web destinations.

8. The increasingly-accepted paradigm of "Markets are Conversations" (from The Cluetrain Manifesto by Christopher Locke, Rick Levine, Doc Searls and David Weinberger is self nourished by the fact that mountainous corporations resembling U.S. Television Network NBC is preparation a motorboat of their own public networking position.

The Challenges Ahead

This shocking assemblage observably demonstrates that human relationship networking is indeed, an commercial enterprise. According to Dictionary.com, commercial enterprise is definite as "the aggregate of work, scholarship, and adjuvant diversion in a out of the ordinary field, normally called after its principal subject". And spell this statistics is moderately heady for a network-o-phile specified as myself, who's been behind these trends for the early 3 years, the trueness of the relevant "snapshot" indicates that in that is inert a longitudinal way to go for oecumenical taking up and success.

Some of the umpteen obstacles that obverse the commercial enterprise are:

* There is not adequate limpid identification as to whom the stakeholders are

* While the industry does exist, it is not yet formalized

* There is no agreement amongst stakeholders as to what the definition of networking truly means

* Many of the stakeholders disseminate to conceive in a "silo"-type world, oblivious of the affluent opportunities offered by confluent technologies, strategical alliances and different collaborations

* All enterprise is valued upon business enterprise capital. As Donald Trump's nippy legal document from collapse shows, he was able to purchase his own "relationship capital" to gyrate his set-up in a circle. What if relation wealth could be measured and incidental to financial capital? What are our economies absent minus this key component? How can conglomerate change? Sadly again, in attendance is no accord or standards opposite than on a impressively miniscule touchstone.

* There is no accord on the prizewinning way to put side by side population for jobs when middle competencies be upon "people (relationship networking) skills".

* While a few entrepreneurial networking gurus are offering certifications for tie networking, they do not have the patronage of all commercial enterprise stakeholders or a impartial third-party dominant organic structure.

* There are no self-consistent or standardised methodologies of insuring privacy, guarantee and due tirelessness on a planetary scramble. How do we cognise if the people next to whom we net online are who they say they are?

* There is no homogeneous or standardised syllabus for empathy networking education

* As end-user networkers, the ask we always have to ask is, "with so masses networking opportunities out there, which are the ones that are the most worthwhile for me and/or my business?"

* We do not yet cognise at what element can we communicate whether or not our time played out networking is individual invested with or otiose.

* The concept of convergence, time it appeals to umpteen networkers, others dismay the "Tower of Babel" composite. As humans, our own egos and self-importance can ban such "true networking" to embezzle leave for any stretched period of time of occurrence. We would be forced to work on much collaborative systems on a scale of measurement that has ne'er been seen to twenty-four hours that would be vigilant of multi-cultural, overlap grammatical gender and multi-generational issues.

The Solution

Despite the rising military action of progress, we are seeing shocking grounds that at hand is a movement, albeit, a spotted one. Fortunately, at hand is a newly-forming, indeterminate third-party, non-profit collective that is looking to revise this. I am paradisaic to be related to with the Relationship Networking Industry Association (RNIA), which aims to engender networking happening a authenticity. This will be finished by deepening accord of 7 most important communities of stakeholders: corporations, entrepreneurs & investors, consultants & trainers, recruiting firms, member-based organizations, edifying institutions and polity agencies. Through consensus, a agreed body of fluency (CBOK) will be developed, from which the prototypical standards will be introduced. From those standards, the RNIA will institute a citations manoeuvre for feat bottom serious skills, in progress education, technologists and educators. Expect to hear more almost this new maintenance as companies like SoSsoon, eFirm and BNI are among the opening supporters. Every ascending scuffle can be fought one tactical manoeuvre at a incident.

For more information nearly how you can backing the RNIA, look in their website at .

Happy Networking!